Hey!

As promised, I’m back, mid-week, with a massive announcement.

I’m launching a SaaS.

More below on what it is, why I’m doing this, and what’s in it for you.

Shall we?

Quick note: If you want to skip the yapping and just try the SaaS for free (it’ll help you make better LinkedIn content), check it out here.

🔎 DEEP DIVE

I’m launching a SaaS.

Introducing Bluecast. An inside look at how it happened, why I’m doing it, and what’s next.

I fear the time has come.

I’ve reached the point in every agency bro’s life cycle where he thinks to himself—I should start a SaaS. The agency to SaaS pipeline is almost as reliable as the bottle girl to real estate agent pipeline. Almost.

Today, I want to answer a few questions:

• How did I get here?

• Why launch a SaaS product now?

• How am I thinking about marketing this product (this is the real tactical stuff)?

Also, real quick, in case you don’t read the rest of this (no offense taken)—let me give you the short version of this?

We’re building Bluecast—a new platform for creating high-performing Linkedin content. I’m a believer that every founder and marketer should be producing content on LinkedIn. It changed my life. Problem is, the current solutions on the market just aren’t that good. So we’re building a better one. Simple enough.

You can sign up for a trial here (no credit card required).

Now, the long version of the story.

So…how did we get here?

I’ve been building Compound, my agency, for the past 19 months. We’ve scaled from just me—a freelancer calling myself an ‘agency’—to a team of 9. The agency is on track to do over $1M in revenue this year. Still quite early, though.

I’m ruthless about managing distractions in my business life.

I’ve binged enough Alex Hormozi videos at this point to understand that I need to ignore the “lady in the red dress”—an analogy for tempting detours in business.

So, there was no way I was going to launch a SaaS solo. And the idea of partnering with someone felt to risky to me. Honestly, I built the agency solo because I wanted to retain full control.

But in August, that changed. Right before I flew off to France for my first vacation in almost 2 years, my now co-founder hits me up.

What up bro! Down to catch up tomorrow or Thurs?

(For now, I can’t say who my partner us. Job stuff. Will share more soon.)

We have the conversation. He tells me the idea for the company, and explains that he’s looking for someone to run the marketing side of things and be the ‘face’ of the product on LinkedIn. Think about how Hormozi and Skool are engaged, but on a much smaller scale.

I didn’t take much convincing. By the end of the call, I was in—which brings us to an important question.

Why now?

There were a few filters I ran this decision through. If you're an early founder, or thinking about it, I hope me ‘showing my work’ is helpful.

1 - Co-founder fit. My co-founder is the only person I would consider launching something like this with.

We’ve known each other for years. We have complementary skillsets, but similar viewpoints on how a company should operate. We’re aligned on what outcome we’re shooting for.

Every client I work with at Compound tells me how important picking the right co-founder is. It’s like picking who you marry. That decision will have ripple effects through the rest of your life, forever.

2 - Creative control. I love running Compound. I love working with our clients. But the reality of the agency game is that you never have true creative control. Client always has final say—as they should!

It’s kind of like being a waiter at a super high-end, Michelin star restaurant. You can share your recommendations all you want, but the customer ultimately chooses what they order. Most people might order that steak cooked medium, but the customer my be dead set on having it well done, charred to a crisp.

I’m excited about Bluecast because it gives me a blank canvas for me to market how I want to. Of course, I’ll be sharing my learnings here. Silly to assume otherwise!

3 - Competitive landscape. I’m skeptical about other content creation tools that lean into AI. I’ve tried other LinkedIn tooling that claims to create high quality posts from nothing. I’ve been disappointed every time.

When I first tested Bluecast, my reaction was “Damn. This is usable with a few quick edits.” I took the output that it gave me, and added a view pieces to match my tone even more. Took me literally 2 minutes, versus 20-30 it would normally take to write it from scratch. And the post itself did well!

I also believe the marketing around the incumbent content tools isn’t setting users up to use them well.

We shouldn’t just copy-paste exactly what AI spits out. Not yet. We should use it to turn our own thoughts into usable content in a fraction of the time. We should use it as a sparring partner to come up with new, compelling ideas.

It’s kinda like responsibly using steroids. You take a healthy dose. And you still gotta lift heavy and eat right to pack on size. It doesn’t just ‘appear’ without any work. And no, mom, if you're reading this, I have not used steroids.

4 - Personal conviction. Do I actually believe in the product? Short answer…yes. I believe every founder and marketer should be posting content on the internet. I also believe that Linkedin is the best platform to do that on, as of 2024.

Content creation changed my life. I landed a dream job because of content I published. I have kept my agency waitlist packed because of my Linkedin presence. I’ve seen the same play out for so many professionals who finally got over the fear of pressing publish.

I believe Bluecast reduces the activation energy needed to post content and unlock career growth (AKA more money). I just don’t think current solutions are positioned well.

What’s next?

It’s Day 1 with Bluecast. My top priority as the marketing co-founder is building out this motion from scratch.

I’ll be sharing how I think about building a SaaS marketing strategy here in my newsletter. I’m excited about this. Up until now, I’ve only been able to allude to:

• Past work as an employee

• Client work we do at Compound

• Hypothetical case studies and breakdowns

These are all helpful. But incomplete. Now, I have my own experiment to run. And I can share everything with you.

What’s working that we didn’t expect? What’s not that we had high hopes for?

At a high level, there are two channels we will be going hard on during Q4 to scale to our first 10K in MRR.

LinkedIn and email.

LinkedIn is the main top-of-funnel discovery mechanism. Bluecast is purpose-built for LinkedIn. I’ve built my own company off the back of LinkedIn content. I’ve helped clients scale with LinkedIn. It’s only right.

Email will be used to nurture our prospects. I’ve found that whenever I send an edition of Social Files, I get 3-4 waitlist signups for the agency. I imagine we’ll be able to to the same (at higher volume) with a $29 per month SaaS product.

Bluecast’s newsletter is being built out. Coming soon. You can get on the list here. As a thank you, I’ll give you access to my LinkedIn Content Templates for free. I’m a man of the people.

LinkedIn and email are the only channels we will need to get Bluecast off the ground. We are going to blitz these two. I always advise my clients to go hard on 1-2 channels rather than ‘keep the lights on’ with 5+.

I know we don’t have a Gary Vee-level production team. I know we’re going up against a much larger competitor with a bunch of budget to throw at influencers. So I’m picking our spots carefully.

It’s going to be fun :)

CTA…because, of course there is.

Allow me to shill. Posting content online changed my life. I built my agency to 7-figures off of it. I landed my dream job off of a cold DM because of my personal brand. I already gave you the spiel.

Posting. Content. Works.

You just need a guide to make it work, faster. That’s where Bluecast comes in.

You can:

• Repurpose a blog article, YouTube video, or interview transcript into a LinkedIn draft in your desire tone of voice in seconds.

• Research and pull inspiration from winning LinkedIn formats to increase the likelihood that your post performs well.

• Launch your LinkedIn presence without having to hire an expensive freelancer or agency. There’s a time and place (I run an agency!), but a lot of bootstrapped founders and W2 marketers just don’t have that luxury.

With Bluecast, you’ll never stare at a blank page again.

Sign up for a free trial here. No CC required. We are just getting started, and I hope you’ll join us on this journey.

BEFORE YOU GO…

Question for you:

I’m going to be sharing an inside look at how I’m approaching marketing for Bluecast.

What do you wanna know? Reply and LMK.

BTW — cop that free trial and start playing around with it, the Writing Style feature is insane…

Talk soon,

Tommy Clark

PS: Did I ask you to start a free trial yet?? Lol.