Founder-led content curriculum (2026 edition)

5 curated resources to help SaaS & AI startups grow distribution on LinkedIn

Author

Tommy Clark
February 03, 2026

Hey!

Welcome to Social Files—your no-BS guide to generating demand for your B2B product using social & content.

Hope you had a great weekend. I spent mine reading Assassin’s Quest by Robin Hobb and chipping away at my own debut novel, The Shattered Planet.

Fun update on the book: I finally shared my fiction writing with another person (shoutout to Nathan Baugh for giving a chapter a read). The verdict is in. It’s pretty good!

Now for the marketing stuff you signed up for.

Super quick one for you today. Just wanted to compile a list of 5 of my YouTube videos that will teach you everything you need to know about founder-led content on LinkedIn.

Shall we?

🔎 DEEP DIVE

Founder-led content curriculum (2026 edition)

5 curated resources to help SaaS & AI startups grow distribution on LinkedIn

Today’s piece is simple.

Here is a list of 5 videos I’ve put together. Watch these. By the end, you’ll know everything necessary to build a personal brand on LinkedIn.

No gatekeeping. I promise.

(2) The NEW Rules of LinkedIn (2026) (12-minute watch)

68 minutes. Put ‘em on 2x speed if that’s your thing. You could even paste the transcript into GPT and ask for a summary. Whatever you need to do, just consume these videos—and then go apply the learnings for the next 30 days.

I suspect your pipeline will be a lot stronger for it.

🗃 FILE CABINET

Here’s my favorite marketing and business content I bookmarked this week.

Check these out.

BEFORE YOU GO…

As always, thanks for allowing me into your email inbox every week.

More from Social Files:

  • Read the rest of my essays

  • Work with my agency in 2025

  • Try my LinkedIn content writing SaaS

  • Steal my founder-led content templates

Talk soon,

Tommy Clark