🗃Executive Content 101

A full, free video curriculum for Growth & Marketing leaders in B2B tech

Author

Tommy Clark
October 19, 2026

Hey!

Welcome to Social Files—your no-BS guide to generating demand for your B2B product using social & content.

Big news over the weekend. It’s been announced that Red Rising is finally getting a movie adaptation. If you’ve ready any of my content, you know how much this means to me. Lol.

We’ll see how it shakes out. If it were up to me, Red Rising would be adapted as an HBO, Game of Thrones-style series. But I digress…

You’re here for marketing.

This week, I’ll be hosting a live workshop with my friends at Ordinal (our preferred scheduling tool at Compound) to walk through how Heads of Marketing can activate their busy C-suite on LinkedIn.

Details:

  • Date: Thursday, 10/22/26

  • Time: 9AM PST / 12PM EST

  • Link: Register here

And yes, the session will be recorded, in case you can’t make it live. Just enter your name and email at the sign-up link above.

In the meantime, I’ve still got new content for you today. I’ve compiled a curriculum of all the recent videos I’ve recorded. If you watch through these, along with attending this week’s live session, you’ll be well equipped to scale an Executive Content engine in Q4.

🔎 DEEP DIVE

Executive Content 101

A full, free video curriculum for Growth & Marketing leaders in B2B tech



Five videos. Probably…I don’t know…an hour of watch time? And by the time you’re done, you’ll have a better understanding of how to activate a B2B tech executive on Linkedin than the vast majority of those who claim to be ghostwriters and ‘Content Strategists.’

Some say I should sell a course.

Maybe one day.

Until then, these are yours, for free.

Title’s pretty self-explanatory. Ha.

Clay is one of the B2B tech companies nailing LinkedIn. I won’t promise you a unicorn valuation after watching this video, but you might learn a thing or two from their LinkedIn strategy.

I spend way too much time on this platform. Packaged what I’ve observed about the best, outlier posts into this video.

Distribution is one half of the equation. You need a way to turn eyeballs into booked demos. This video has you covered.

Perhaps the most relevant of the bunch. LinkedIn’s algorithm feels like a black box. It kind of is. This video unpacks what we know, and how to adjust your strategy in Q4.

Want me to walk you through the execution of all this, live?

I’ll be hosting a live session with Ordinal on Thursday at 12pm EST. As part of it, we’ll reserve time for Q&A where you can ask me content strategy questions directly. Per usual, no gatekeeping.

I’d love to see you there. Claim your spot at this link.

TOMMY’S BOOKSHELF 📚

Current read: Philip and Alexander by Adrian Goldsworthy. A little nonfiction action. I’ve listened to a few podcasts on Alexander the Great, but this is my first proper biography of him. I’ve just reached the point where Philip (spoiler alert) is assassinated, and Alexander is proclaimed king of Macedonia.

Evergreen reminder: if you haven’t yet, do yourself a favor and read Red Rising. This is the gateway drug to fiction reading as an adult.

If you want more book content, I’ve built a little audience on Instagram where I post about fiction and writing.

BEFORE YOU GO…

As always, thanks for allowing me into your email inbox every week.

More from Social Files:

Talk soon,

Tommy Clark