5 end-of-year LinkedIn content ideas

Steal these winning formats in the next week to drive impressions and follower growth going into the new year

Author

Tommy Clark
December 22, 2025

Hey!

Welcome to Social Files—your no-BS guide to generating demand for your B2B product using social & content.

Hope you had a great weekend. I’m back home for the holiday week in LA. Spent the weekend catching up on some much-needed sleep. My Oura ring keeps yelling at me that my “sleep debt” is too high. Working on that.

I come bearing a Christmas gift for you:

A full week’s worth of LinkedIn posts.

Below, you’ll find 5 proven post formats that you should run in the week between the 25th and the start of the new year. If you're taking some time off, no worries. Post these when you're back.

Shall we?

🔎 DEEP DIVE

5 end-of-year LinkedIn content ideas

Steal these winning formats in the next week to drive impressions and follower growth going into the new year

Everyone talks about how December is a “slow month” on LinkedIn. Don’t fall for it! This is cope.

Here are 5 winning founder-led content formats you should consider running before the year is out.

I’ve included days here, so you have some guardrails. But the timing doesn’t matter a ton. Shuffle these around however you’d like.

(1) MONDAY: 2026 predictions.

LinkedIn scrollers are fiends for predictions. I know you have some in you. Post them to the timeline in a listicle format. The more unhinged, the better. In case you’re new around here: your predictions don’t need to pan out; they just need to be posted.

(2) TUESDAY: 2025 company recap.

Share a post with your top 3 wins from the previous year + top 3 learnings. If you’ve grown considerably since January, made some great new hires, raised another round (or two)—good opportunity to use that for a top-performing post.

[You could also do another version of this post that is narrowed down to Q4 2025]

(3) WEDNESDAY: Team gratitude post.

This is such a layup. Take a team pic in the office. Write up a post highlighting some of your new hires, favorite memories, etc etc. LinkedIn eats this stuff uuuupppp.

(4) THURSDAY: 2025 feature curation post.

This is more of a bottom-of-funnel content piece. One format I love (especially if you’ve shipped a lot this year) is publishing a list of all the features you launched in the past year, large and small.

(5) FRIDAY: 2025 adversity story.

Did some crazy stuff happen to you this year? Hopefully, by now, you're out of it, and there’s a hell of a story to share. If you're still going through it…maybe hold this post format for 2026. Lmao.

BONUS: Take one of your best posts from January or February 2025, and literally repost it. Word for word. I just want you to see how powerful evergreen content is.

That’s it.

If you're a founder, take these and either:

(a) Block off 30 minutes each day to knock these out.

(b) Record a Content Interview session with your Marketing lead and have them turn it into post drafts for you.

Hope this helps. It would make my day if this piece ended up in your company’s #marketing Slack channel.

🗃 FILE CABINET

Here’s my favorite marketing and business content I bookmarked this week.

Check these out.

BEFORE YOU GO…

As always, thanks for allowing me into your email inbox every week.

More from Social Files:

  • Read the rest of my essays

  • Work with my agency in 2025

  • Try my LinkedIn content writing SaaS

  • Steal my founder-led content templates

Talk soon,

Tommy Clark